OUR MISSION
Mineral Makeup, Simplified
Beauty that treats your skin like skincare—because it is. For over 20 years, we’ve reimagined mineral makeup to feel as good as it looks, with clean, skin-enhancing formulas that simplify your routine and deliver real results.
THE PUR DIFFERENCE
Where Skincare Meets Makeup
We pioneered skincare-infused beauty before it was trending. Every PÜR complexion product is powered by our proprietary Ceretin Complex— a encapsulated blend of ingredients that help improve skin with every wear:
CERETIN COMPLEX
Proprietary blend of encapsulated retinol and ceramides to smooth and renew
Encapsulated Retinol
Helps reduce the look of fine lines and uneven texture
CERAMIDES
Strengthen the skin’s natural barrier and lock in moisture
Lactic Acid
Gently smooths and brightens for a healthy-looking glow
CLEAN & CONSCIOUs
No Compromises. Just Clean Beauty. Clean isn’t a trend for us—it’s our standard.
Since 2002, PÜR has set the bar for clean,
cruelty-free beauty with high-performance
formulas and ingredient integrity.
We’re 100% vegan and never test on animals.
Every product is thoughtfully formulated
without over 1,300 potentially harmful
ingredients, including:
PÜR IS ALL ABOUT THE BEAUTY YOU LOVE—WITH NONE OF THE INGREDIENTS DON’T.
Multitasking Essentials Kit
NEW TO PÜR? START HERE
No guesswork. No extra steps. Our Multitasking Essentials Kit includes best sellers designed to work harder for your skin and simplify your routine from day one.
How To Use
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STEP 1: PREP
PRIMER
On clean face, apply a pea-sized amount of Energize and Rescue Correcting Primer, and blend evenly across your face.
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STEP 2: APPLY
PRESSED POWDER
Using the Chisel Brush, apply the 4-in-1 Pressed Mineral Makeup evenly across your face and blend it with the brush.
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STEP 3: FINISH
MASCARA
Apply Fully Charged Mascara to each eyelash to instantly lift, separate, and define your lashes.
WHAT'S INSIDE?
4-in-1 PRESSED MINERAL MAKEUP SPF 15
Foundation, concealer, powder & SPF in one.
CHISEL BRUSH
Custom for seamless mineral application.
ENERGIZE & RESCUE PRIMER
Hydrates, soothes, and extends wear.
FULLY CHARGED MASCARA
Peptide-powered lashes with magnetic lift.
One kit. Real results. Welcome to PÜR.
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