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Love Your Selfie

One Bottle, Endless Confidence—Foundation Reinvented.

Elevate your complexion with 4-in-1 Love Your Selfie™, a skincare-infused Longwear Foundation & Concealer that instantly helps conceal, correct and improve the skin’s appearance with flawless-looking coverage in 80+ universal shades.

Real Results, Real Reviews

★★★★★

“I absolutely love how smooth this powder goes on and how lightless it feels! I would definitely recommend it to any woman I know. The coverage is so light and airy that you feel like you have nothing on at all.”

christinep93

★★★★★

“This is amazing!! It is everything as described and more. It is easy and quick to apply and a little goes a long way! It covers imperfections very well. I love this powder, I couldn't be happier! I highly recommend it.”

-lucianab1

★★★★★

“I used all the products in that kit and they ALL work great. This company is great because the products work so well on my face, and I have some problematic skin. I like the primer the best and mascara and powder and brush they all work really well.”

-Chelsea D.

THE COMPLEXION AUTHORITY

Clean from Day 1

Since 2002, PÜR has led the way in defining clean beauty, offering
multitasking, mineral based solutions that enhance your natural beauty without
compromise.

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The PÜR Perspective

Take Clean Mascara to the Next Level with the NEW Bio Charged Mascara - PÜR Beauty
beauty

Take Clean Mascara to the Next Level with the NEW Bio Charged Mascara

Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This...

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This Multitasking Foundation is the Go-To Favorite for Beautifully Mature Skin - PÜR Beauty
beauty

This Multitasking Foundation is the Go-To Favorite for Beautifully Mature Skin

If you’re looking for a foundation that enhances the look of firmer, more even skin, we’ve got just the thing! Find out all the reasons why our best-selling 4-in-1 Pressed Mineral Makeup Broad Spec...

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Feel the Joy with the Joystick Exfoliating Deep Pore Cleansing Stick - PÜR Beauty
Cleanser

Feel the Joy with the Joystick Exfoliating Deep Pore Cleansing Stick

Joystick is your go-to Exfoliating Deep Pore Clay Cleansing Stick—a skincare essential you’ll love. This multitasking powerhouse works as a cleanser, exfoliator, and face mask, making it perfect fo...

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