In the press
See why beauty editors, bloggers and more are
obsessing over PÜR.

Take Clean Mascara to the Next Level with the N...
Introducing Bio Charged, a Plant-Powered Volumizing Mascara to help instantly amplify the look of your lashes with 91% naturally derived ingredients* for visible volume and a full-bodied lash! This...
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This Multitasking Foundation is the Go-To Favor...
If you’re looking for a foundation that enhances the look of firmer, more even skin, we’ve got just the thi...
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Feel the Joy with the Joystick Exfoliating Deep...
Joystick is your go-to Exfoliating Deep Pore Clay Cleansing Stick—a skincare essential you’ll love. This mu...
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Perfect Your On-The-Go Beau...
With vacation season in full swing, what better time than now to simplif...
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PUR Favorite SPF Essentials...
With the hot summer season in full swing, it’s important that you wear S...
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The Must-Have Moisturizer o...
Cloud Cream is a fan-favorite Gel-to-Water Hydrating Essence Moisturizer...
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Must-Have Makeup Essentials...
Enhance your natural beauty this summer effortlessly with the PUR 4-in-1...
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Check Out Our Top Makeup Pi...
Here at PÜR, we pride ourselves on our fan-favorite skincare-infused mak...
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PUR Has You Covered this Su...
Summer is *almost* here, and to help you get ready for the hot summer se...
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How to Get Shimmering Eye M...
Everyone is talking about PÜR’s newest multitasking beauty must-have—On ...
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Have a Mom-umental Mother’s...
Mother’s Day is right around the corner, which means it’s time to figure...
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Our Skincare-Infused 4-in-1...
While it is easy to get caught up in the latest makeup trends, there is ...
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Elevate Your Easter Beauty ...
Easter is right around the corner, which means we have been busy putting...
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How to Multitask with Our N...
In case you missed it, we just launched two brand new multitasking color...
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Customize Your Makeup Look ...
In case you missed it, PÜR just launched two brand new products in our S...
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Introducing our NEW Spring ...
Introducing the newest additions to the PÜR beauty lineup… Silky Tint Cr...
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Why You Should be Cocktaili...
Did you know that you can customize your mascara by mixing and matching ...
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The Ultimate 5-Minute Makeu...
If you are typically rushing out the door in the mornings, or don’t want...
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Our Favorite Flirty Makeup ...
If you have plans this Valentine’s Day, (or just want to look cute for w...
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PURfect Your Base with Thes...
If you want to give yourself a more even-looking complexion, but aren’t ...
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Powdered Perfection: How It...
Today in the blog we’re feeling nostalgic! Let's take a dive into PUR hi...
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Why You Should be Using a P...
When you are searching for a new foundation, it can be hard to figure ou...
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Upgrade Your Skin Prep Rout...
When doing your makeup, it is super important to prep your skin before a...
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New Year, Simplified Routine
The New Year is the perfect time to revamp your makeup routine to includ...
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New Year’s Eve Made Pure an...
While New Year’s Eve is traditionally a holiday full of glamour and cele...
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Meet Us Under the Mistletoe...
New Year's Eve is upon us, which means we need to find the perfect holid...
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PUR-fect Stocking Stuffers ...
If you have wrapped up your holiday shopping (pun intended) but are stil...
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Our Favorite Pure and Simpl...
‘Tis the season for cozy outfits, festive get-togethers, and holiday gla...
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Beauty and Makeup Hacks to ...
While we love the holiday season, we could do without the dry cold weath...
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PÜR Beauty Reviews We Are T...
With Thanksgiving season in full swing, it is time to reflect on this pa...
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The Ultimate Makeup Hack: S...
If you have ever struggled with a blemish or imperfection on your skin b...
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Love Your Selfie this Singl...
Singles Day is an exciting holiday dedicated to embracing being single! ...
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Boost Your Skincare Routine...
As the temperatures outside continue to drop, we will most likely be spe...
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Four Spooky Skincare and Ma...
If you can’t get enough of all things skincare and makeup, you need to m...
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Our Favorite Halloween Make...
Halloween is right around the corner, and if you’re not interested in dr...
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The Perfect Holiday Gifts f...
With the holidays right around the corner, it’s time to start thinking a...
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Multitasking Moments with PÜR
Here at PUR, we offer many multitasking products to help you streamline ...
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How to Tell if Your Skin is...
Have you ever wondered if you have dry skin, or if your skin is just deh...
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What’s the Difference Betwe...
Foundation and concealer are two products that both help even the look o...
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How to Take Your Beauty Rou...
As Fall time quickly approaches, we start thinking about all the things ...
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How to Choose the Right Fou...
When it comes to foundation, finding the right shade is often easier sai...
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Our Favorite Fall Makeup Pr...
The season of cool air and pumpkin-flavored-everything is upon us, which...
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How to Recreate the Viral S...
Makeup trends are a fun way to switch up your beauty routines and try so...
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Our Ultimate Back-to-School...
Back-to-school season is here, which means it’s time to get back in the ...
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How to Multitask with Your ...
We pride ourselves on creating multitasking beauty to help you get the m...
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Back to School Beauty and S...
Back-to-school season is upon us, which means it's time to get everythin...
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Meet 2 NEW PÜR 4-Piece On-t...
Meet our brand new, highly anticipated 4-piece skincare and makeup kits,...
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How to Choose the Right Pri...
A makeup primer is something that is designed to help extend the wear ti...
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This Summers Must-Try Makeu...
With summer in full swing, we are seeing tons of different makeup trends...
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Multitasking Beauty We Coul...
With vacation season upon us, what better time than now to narrow down y...
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